Real soul, Mediterranean roots, and a global vision. That’s the essence of Blau Hotels. With more than 30 years of expertise in creating unforgettable experiences in Spain and the Caribbean.
At Blau, everything revolves around people: our team, every single guest, our suppliers, and the communities that surround our hotels. Because making people happy is our pride and joy.
Everything began in Mallorca in 1942 with Jordi Rosselló Andréu, a local tailor, where the first threads of what is today the Roxa Group were woven. A profoundly Mediterranean family company driven by an entrepreneurial spirit. Founded in the 1970s, Blau Hotels embodies a commitment to hospitality. Currently, we have hotels in Mallorca, Asturias and Cuba. All of them share the same mission: to ensure that each guest enjoys an unforgettable holiday.
Caring for what cares for us: nature, people, and our surroundings. At Blau Hotels, we know our role is not only to enjoy healthy, beautiful environments, but also to protect them. That’s why we act responsibly with water, energy, people, and the planet—ensuring every holiday experience respects our world. Because tourism, too, can shape the future.
We are committed to a more mindful tourism model. That’s why we implement energy efficiency and recycling measures and encourage the use of biodegradable and ecological products. We also have a responsible procurement policy at our hotels, and we proactively protect nature. But we don’t do all this on our own: we involve our guests and our team members, we train our staff, and we work with suppliers who share our vision.
